What is the primary purpose of deodorizers in cannabis use?

The primary purpose of deodorizers in cannabis use is to mask the smell of cannabis. The distinctive odor of cannabis can be very strong and may be undesirable in certain settings. Users commonly employ deodorizers to help neutralize or reduce the potency of the smell, thus enabling them to use or transport cannabis with less likelihood of drawing attention.

Deodorizers do not enhance flavor or specifically conceal cannabis itself; rather, they target the scent, which can be a concern for users wanting discretion. The process of rolling joints is unrelated to the purpose of deodorizers, as it involves the physical preparation of cannabis rather than addressing its smell. Therefore, the primary function of deodorizers is focused on odor management, affirming why this choice is the correct answer.