What is critical when establishing rapport with a subject during an interview?

Identifying the purpose of the interview is essential for establishing rapport with a subject. By clearly understanding and communicating the purpose, the interviewer can create a context that allows the subject to feel more comfortable and engaged. This transparency helps to build trust, as the subject realizes that the interviewer is focused on obtaining valuable information rather than simply exerting authority or following a script.

When the purpose is established, it invites a more open dialogue, which can lead to more honest and comprehensive communication. It fosters a collaborative environment where the subject feels that their input is valued, as opposed to feeling controlled or intimidated by formalities or rigid adherence to a script. This ability to connect over a shared understanding of the interview's objectives encourages a more productive exchange of information.